




20
In this digital age we work more and more by ourselves from a distance. We still meet up every now and then, but a lot of our projects and work are done from home. Normally when there’s a group-project we do some of the work by ourselves at home and then meet up (or via e-mail) and compare what we have done in order to merge the texts into one document. This way of working makes us lose a lot of time on catching up and comparing documents to see what to merge.
In this digital age we need to make use of the technology available to make our work more effective. Working from a distance does not have to be ”solo” work anymore. Tools exist that allow us to collaborate in real-time with each other. I’ll here present 3 of the best collaboration tools: Etherpad, Skype and Dropbox.
Etherpad
This tool works as a collaborative real-time notepad. It allows several persons to work on the same word document at the same time and thereby eliminates the need to waste time on merging versions. It also makes the work more effective since you can directly get the input of others instead of having to wait for a meeting. Etherpad also allows chatting and keeps track of the changes you make which means you can go back to a previous version of the document if needed. The bad part about Etherpad is that it creates a tricky address to remember for your pad, BUT this can be solved by using an url shortener and making a custom name for the link. Etherpad recently decided they were going to close down the service but they made the code available which means you can find it at piratepad.net and a few other places now.
Skype
Sometimes it is hard to put your work into writing and sometimes you need a more direct feedback then the written word. This is when Skype comes to use. Skype is basically ip-telephony where you can call each other for free. It also allows transmission of your web-cam which means you can use body-language as well, if needed.
Dropbox
This tool helps you store all your files and documents in a secure way which is easily shareable. Dropbox works just as a normal folder on your desktop BUT it also uploads everything you put into the folder onto your account on the web. Thereby it eliminates the need for you to remember to make back-ups (which we NEVER remember). The other positive side is that you can install Dropbox on a second computer as well and then it synchronizes all the items in the Dropbox between the two computers! You can suddenly reach all the files needed on all your computers (as well as other, more temporary, computers through your account on the web). Dropbox also allows you to share folders between each other which means that ALL files made for the project group can be synchronized between each other.
These three tools are great for increasing productivity and efficiency in a group. Each one of these will help you a lot but the real synergy effect comes when you integrate the tools. An example of this could be:
Calling someone on Skype about the word document they just uploaded in the shared Dropbox folder and suggesting you two can work a bit on the formulation on the introduction. I copy the text into a pad on Etherpad and start editing it in real-time together whilst talking over Skype, motivating the changes made to the document and discussing which one is best.
Do you have any other good collaboration tools that you use?
Edit: Collecting some more tools here
18

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Amplifying how cheap and small the cooper is by guerilla marketing.

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It’s not always as it looks. Great use of 3d.
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Changing the perspective
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Sounds that are not normally noticed
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Characters building a brand
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What have you been inspired by lately?
10
Attention is the key to mind control. Focus enough and count the number of passes that the white team makes in the video.
Many have wondered what the secret to mind control is. The secret is there if you focus enough.
Mind control is basically an ability to hide messages in what is not consciously taken in by someone. This is a lot of what advertising tries to do with various results. An example of this hiding, is the use of signs and words that our subconscious might pick up.

virgin sex subliminal. Spelling S-E-X. Coincidence? perhaps. Other examples of hiding images in logos: the arrow in Fedex, the bear in Toblerone and a few more.
The concept behind subliminal ads and mind control is explained in a good way by McLuhan’s Tetrad (Laws of Media). Basically what it says is that there is figure and ground. Figure is an area of attention and ground is the rest (”inattention”). Hold on, this gets complicated if you haven’t read McLuhan.
The effect that ground has changes our conception without us noticing it. Once the ground is pointed out it becomes figure and very easy to notice, e.g. the feeling of your seat at this instance. As we have noticed it’s very easy to spot the ground once it has been pointed out, but not before.
Everybody experiences far more then he understands. Yet it is experience, rather than understanding, that influences behaviour, especially in media and technology, where the individual is almost inevitably unaware of their effect upon him.
-McLuhan (Understanding Media, p.318)
Derren Brown shows this very clearly in this movie where he manipulates two persons working for an ad agency to think what he wants them to think.
But how far can we take this “manipulation” of minds. Where does the limit between accepted manipulation and too much manipulation go? Many people think adding a single frame in a movie or changing the billboard in a sporting arena digitally to a commercial message is going to far but accepts music affecting and manipulating our mood in commercials.
I find mind control fascinating, especially since it’s very linked to advertisement. Comments?
08
My blog will focus on the same areas as I do on twitter:
Transparency – Net Politics (piratpartiet), Copyright, Integrity
Social Media – Integration, Technology, Web 2.0
Cultural Patterns – Design, PR, Marketing
But who is this person blogging to you?
I’ll make use of some descriptions others made about me and my group-work
translated to English?
Flexibel Ifrågasätter ofta men är blixtsnabb på att anpassa dig till gruppens ståndpunkt (även om den är motsatt) och stött den stenhårt och entusiastiskt… ett riktigt grupproffs
Effektiv Skicklig på att arbeta smart och inte lägga ner jobb på onödigheter
Med God Självdistans Vågar sticka ut och går att skämta om dig
-Anonym
*Initiativrik och drivande i grupparbetet. Positiv med mycket tålamod.
*Upplever att du, som jag, ibland har svårt att ta kritik som vi tycker är obefogad
-Anonym
Du har alltid kritiskt granskat arbetet på ett mycket positivt sätt. Ditt kritiska öga har fått våra arbeten att bli mycket bättre! Du skriver bra texter och är en superkul person att jobba med!
-Anonym
*Otroligt kunnig
*Inte rädd för att säga vad du tycker och tänker
*En person som alltid gör ditt jobb och gör det alltid så bra du kan
-Anna