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Sometimes when you hear PR people speak they are only after the exposure. The more exposure of the brand the better they often think. This might be true in some cases but each brand should be analyzed thoroughly before just going for pure exposure. There is an effect called the “mere exposure” effect. . . . → Read More: One of the Big Myths in PR: All Exposure is Good For Brand An essay I wrote for a course I took this summer about the digital Government. Enjoy. ……………………. This essay will talk about some of the most important aspects of developing a digital government. It will focus on a chapter from each part of the book The Social Study of Information and Communication Technology. . . . → Read More: Changing the Digital Government Another post I wrote a few years ago for a theory of knowledge course. ——————– One of the questions considered in all ages is: What is truth? There are many opinions on this and I investigated Platos’ definition of truth. I also looked at three modern theories approach to a definition of truth; . . . → Read More: Factors That Determine What is True When society changes it alters a lot of previously established conceptions. A common thing to say is that “Content is king” but this is something that belongs to the past and not for our fast-paced world. Content is still very important but it is no longer sovereign. In our society today it is . . . → Read More: The Meaning of a Message Changes When Context Changes  |
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