Josef Ohlsson Collentine

A transparent and nice American/Swede who likes cultural patterns and Social Media. A creative early-adopter who sports, discusses and explores. More about me & the blog

Support my blog? Flattr is an easy way of sending a micro-donation which could help me with small costs for server etc. But more importantly than the money is that I become very happy because you "super-liked" my content.

One of the Big Myths in PR: All Exposure is Good For Brand

Sometimes when you hear PR people speak they are only after the exposure. The more exposure of the brand the better they often think. This might be true in some cases but each brand should be analyzed thoroughly before just going for pure exposure.

There is an effect called the “mere exposure” effect. . . . → Read More: One of the Big Myths in PR: All Exposure is Good For Brand

Changing the Digital Government

An essay I wrote for a course I took this summer about the digital Government. Enjoy. …………………….

This essay will talk about some of the most important aspects of developing a digital government. It will focus on a chapter from each part of the book The Social Study of Information and Communication Technology. . . . → Read More: Changing the Digital Government

Factors That Determine What is True

Another post I wrote a few years ago for a theory of knowledge course. ——————–

One of the questions considered in all ages is: What is truth? There are many opinions on this and I investigated Platos’ definition of truth. I also looked at three modern theories approach to a definition of truth; . . . → Read More: Factors That Determine What is True

The Meaning of a Message Changes When Context Changes

When society changes it alters a lot of previously established conceptions. A common thing to say is that “Content is king” but this is something that belongs to the past and not for our fast-paced world. Content is still very important but it is no longer sovereign. In our society today it is . . . → Read More: The Meaning of a Message Changes When Context Changes

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