Josef Ohlsson Collentine”A transparent American/Swede who likes cultural patterns and Social Media. A creative early-adopter who sports,discusses and explores.” More...Support my blog? . | cultural patterns November 15th,2011 “Even if there’s only one person,that learns one more thing than yesterday,my work is worth it”-@Dima_Khatib On October 26th I took part of a conference called Net4Change that discussed how the Internet helps to create democratic change. I wrote some more about who organizes the conference earlier. I was participating in the … . . . →Read More:Net4change,notes from Egypt and Tunisian Revolutions (pt. 1/2) cultural patterns February 22nd,2011 Dear Sir or Madame,the main reason I would like the opportunity to study abroad is that I would like to live in a different culture. A chance to live in a country with different routines,traditions and culture. This would benefit my future career since I would get another way of looking at the … . . . →Read More:A Letter About Why I Want to Study Abroad cultural patterns January 17th,2011 A model of the advertising process –The viewer doesn’t want to see advertisement. The first step for the copywriter is to break through this resistance. –When this is done the viewer actively watches and listens to the TV ad –The message can be emotionally accepted by the viewer in the same way … . . . →Read More:A Model of the Advertising Process and Some Copywriting Defense cultural patterns November 28th,2010 Sometimes when you hear PR people speak they are only after the exposure. The more exposure of the brand the better they often think. This might be true in some cases but each brand should be analyzed thoroughly before just going for pure exposure. There is an effect called the “mere exposure”effect. This basically … . . . →Read More:One of the Big Myths in PR:All Exposure is Good For Brand  | |